现在是开始为节日季制定促销策略的时候了! 不要等到10月底才开始推广，因为太迟了!

你不应该等到11月才开始推广! 你越早开始，对你的客户基础就越好. Your store could have a major competitive advantage over others if you start promoting certain products or specials before your competitors do.

是时候开始提供最好的交易了! 让10bet十博官网中文登陆来看看一些促销策略，可以帮助你做好准备!

利用促销策略吸引顾客

每次促销都应该是诱人的!

Any promotional material that you use will be useless if you do not give your customers a way for them to partake of what you are offering to them! Whether you are promoting something using a graphical post on social media or a popup within your website, 确保有一个漂亮的大按钮可见的用户点击!

鼓励人们点击的一种方法是提供一些他们无法拒绝的东西. 在假期里, can you offer free shipping on certain products or if a customer makes a purchase over a certain amount? 的 words FREE are irresistible to customers and anything you can offer to them to help them save on their purchases will help you make sales conversions easier!

为了假期, 考虑免费送货, 礼品包装服务, 或者某种限时优惠. 当你创造一种紧迫感时，你可以期待更多的客户迅速采取行动!

除了提供免费的激励，别忘了提供折扣. 如果顾客购买一定数量的产品，你可以提供折扣, 在他们的车里付一定的钱, 或者鼓励他们订阅你的电子邮件和时事通讯.

的 best way to come up with promotional ideas is to study your direct competitors and see what they are doing. 他们在做什么，你可以做得更好? 例如, if one of your competitors is offering a 10% discount on the same product you are selling then can you offer your customers a 15% discount?

举办一场比赛或赠品

在所有不同的促销策略中，这是一个永远不会过时的! 竞赛和赠品是为你的品牌制造轰动的好方法. Examples of things you can give away can cash, coupons, gift cards, or products you are selling.

任何比赛或赠品的第一个开始的地方是社交媒体. 还记得, 社交媒体是你的第二大营销工具, 你的客户会关注你的页面，就好像他们的生命依赖他们一样.

比赛的规则可以很简单. 让10bet十博官网中文登陆来看看这个来自Siggi酸奶的例子.

Siggi’s wanted to give away a free month of their yogurt to a random follower of their 脸谱网 page; all the user had to do is like the post and leave a comment.

其他的比赛方式包括:让你的粉丝给照片配上标题, 做一个调查, 或者简单地要求用户跟随您的页面进入一个绘图.

请看看这个 有用的文章从Unbounce 更多关于举办社交媒体竞赛的想法和建议.

奖励 & 忠诚度计划

有这么多不同的促销策略可供选择, 这是专门为企业创造回头客而设计的. 奖励 and loyalty programs are great to offer incentives to your customers that will keep them coming back for more.

第一个, make sure that your online store has an easy to use customer portal where they can manage their rewards without hassle.

以CVS的网站为例. 的 CVS ExtraCare rewards program offers a dashboard that gives the customer an overview of how much they have saved, how much money they can redeem their rewards points for as well as the option to shop to earn more points.

另外, the customer has the option to browse deals that they can apply to their accounts by simply clicking a button. 在优惠券列表中, the customer simply has to click the “发送 to card” button next to the deal they want and they can get the discount either on the website or in person at the store (when the cashier scans their loyalty card).

A good loyalty program includes perks exclusive to members such as special discounts or the options to get certain products for free. 例如，看看 必胜客的奖励 计划:

客户根据他们在过去订单上的花费获得奖励积分. 的se points are redeemable towards free items such as breadsticks or chicken wings as examples.

你用 WooCommerce 作为您的电子商务平台? 插件等 微笑.io or Woo奖励 可以让你的商店在不需要专业知识的情况下建立奖励计划!

整合您的促销策略与数字营销

Now that you are aware of a few different promotional strategies you can use to help with holiday sales, 是时候把它们告诉全世界了!

什么类型的数字营销方法是有用的推广你的商店所提供的? 让10bet十博官网中文登陆来看一看!

社交媒体(所有推广策略中最重要的工具之一!)

首先，考虑你的受众使用哪些社交媒体网络. You will want to create social media accounts for your store on any networks that you know your 观众会发现你.

一旦你在每个网络上为你的品牌创建了简介, 现在你需要开始考虑发布什么. 正如10bet十博官网中文登陆之前提到的，用户应该总是发布一些能够鼓励用户参与的内容. 还记得10bet十博官网中文登陆之前给你的社交媒体竞赛的例子吗? 即使你没有举办比赛, 总是发布一些鼓励用户做某事的内容. 要求用户给照片加说明, 创建要求回复或分享包含折扣的产品链接的帖子.

(如果你正在使用Instagram，请查看 本指南 获取一些关于用户粘性的有用提示.).

ALWAYS ensure that your posts are eye-catching; plain text posts are easy for users to skip right over because they are not noticeable. 除了鼓励参与, 确保每个帖子都有一些视觉上吸引人的东西，比如照片, 信息图表, video, 等.

当然，你也可以在你的网页上推广你的特色菜或新产品! You could offer a special discount only available to your followers on social media to encourage them to buy right away. Make it even easier for your customers to buy your products by taking advantage of in-app checkout such as Instagram结帐，用户可以在你的帖子内购买!

当你想使用社交媒体来推广你的产品时, 同时，你不希望你的页面看起来太“销售.” Do other things to pique your audience’s interest and let them know you are not simply just trying to push products onto them. 在你的组合中也加入一些非促销材料, 比如谈论明星员工或展示员工努力工作的照片.

最后但并非最不重要的是，不要忘记展示你的产品的评价! 如果你有客户谈论你的产品有多棒的照片或视频, 一定要把这些贴在脸谱网上, Instagram, 或者YouTube!

电子邮件 & 短信营销

等服务 MailChimp的 or 不断的联系 allow you to set up a form within your website that allows your visitors to subscribe to a mailing list that you put together. 与电子邮件营销, you can send out eye-catching emails to your subscribers informing them about the latest specials, 新产品, 和更多的! Consider taking the promotions you are running on social media and also running them on an e-mail marketing campaign; these platforms allow you to track how many people have opened your emails, 点击链接, 同时(不幸的是)取消订阅.

最后，不要忘记短信营销! SMS marketing allows customers to sign up their mobile phone numbers to receive automated messages (written by you) to keep them in the loop on any specials you are running.

短信可以是简单的文本信息, 文字和照片, 甚至包括你希望你的客户访问的页面的链接. 在进行促销时, consider pushing it out using all these digital marketing methods to ensure they are received by many different people.

 

结论

到现在为止, you should have a good idea of what these different promotional strategies can do for your business and how you can tie them in using a variety of digital marketing methods. Write down a list of possible promotions you would like to run and then decide on how you want to inform the public about them. 另外，一定要看看上周的文章 如何为你的电子商务网站用户提供一流的体验 (如果你真的想在这个季节增加销量的话，这本书是你的必读书目).

需要帮助开始你的业务开始与这些促销策略?

We would love to help you get started with social media marketing to start the holidays off on the right foot! 今天打电话给10bet十博官网中文登陆 免费的咨询服务 无需承担义务!