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As the holidays get closer and closer, are you getting your online store ready? We have an 电子商务 optimization guide ready to help you but first, check out our previous blog post. Two blog posts ago, 10bet十博官网中文登陆写了一篇关于如何在你的商店中为你的用户提供一流的用户体验的文章(10bet十博官网中文登陆强烈推荐你 read that post first).

本周, 10bet十博官网中文登陆想集中在一些电子商务优化技巧,以帮助您微调您的在线商店,甚至更好. Let’s get started!

最重要的电子商务优化技巧之一:搜索引擎优化!

Keep in mind that while 本指南 focuses on 电子商务 optimization tips, these 搜索引擎优化 tips are applicable to any type of website (not just online stores!).

Place the correct keywords in your URLs

开始, 您应该确保站点中每个页面的规范url已经在搜索引擎中就绪. 他们应该包括准确的关键字,你知道你的访问者在搜索框中键入. Let’s look at the following examples:

http://www.myhatstore.com/productid=15789

一个例子

http://www.myhatstore.com/product/green-baseball-cap

例B

哪一个更容易被人类理解,并且更容易让谷歌从中挑选关键字?

If you chose example B, you are correct!

示例A有一个看起来非常神秘的URL,它不包含任何关键字,而示例B包含单词“green baseball cap”. If someone searches for “green baseball cap” within Google, 那么示例B在serp(搜索引擎结果页面)上更容易被找到。.

确保你的url包含你知道搜索引擎会搜索到的关键字. If the URLs contain nothing but a long string of numbers, 信, 而符号则很有可能不会出现在任何搜索结果中.

Don’t forget to give your images ALT text!

ALT描述有两个目的:使用屏幕阅读器向视力受损的用户显示文本而不是图像,并帮助谷歌和其他搜索引擎根据这些描述中所写的关键字查找和索引图像.

ecommerce optimization tip alt text example

 

Take a look at this example. 在左边, 你会看到网站中显示的一袋Doritos的图片,右边是用来显示该图片的HTML代码.

Take a close look at the highlighted portion of the code. 请注意,ALT文本描述了产品及其所有属性,甚至反映了产品的确切名称.

因为谷歌和其他搜索引擎不能扫描图像或图形内的文本, they can instead scan their ALT 描述s for relevant keywords. It is important that the keywords you want to rank for are placed within these 描述s; it is recommended by Yoast 搜索引擎优化 to only do this for 30-70% of the images on your page.

Place important keywords in your page titles and meta 描述s

Page titles are the words you see in the browser tab of an open webpage; they are also the words that make up the link to your site in the SERPs. For each page, 确保你想让这些页面排名的关键字写在它们的标题中.

Include proper keywords, location (if you are focused on serving a certain geographical location), and be as straightforward as possible.

Meta 描述s are the paragraphs that you see underneath each individual search result; their purpose is to describe what the page is all about.

Just like with titles, 确保你包含了同样重要的关键字,你知道你的听众正在键入. When writing a meta 描述, 确保内容翔实,并给出一个吸引他们点击的理由.

Take a look at this example below:

ecommerce optimization tips seo search engine optimization seo meta 描述

这张图总结了你需要知道的关于如何写一个完美的标题的一切, URL, and meta 描述.

Make sure that your search result looks very similar to this one; remember to be straightforward, enticing (cannot stress this enough), and easy to read. 更多的 importantly, 确保您的搜索结果提供了您的观众正在使用谷歌寻找的问题的答案! 不要只是简单的看起来像其他的结果,否则它将只是融入你的竞争!

As we move onto other 电子商务 optimization tips, please remember that 搜索引擎优化 is certainly the most important one out of all of them!

Optimize Your Product Pages

Use breadcrumbs!

ecommerce optimization tips breadcrumbs example

Breadcrumbs are a second set of navigation links shown at the top of each page; they outline which page you are on in addition to the family of pages it belongs to (its preceding pages).

这是一个重要的电子商务优化技巧,因为它可以防止你的用户迷失在你的网站中. If you sell several different products under different categories, then you would be crazy not to have breadcrumbs! Without them, your visitors will just get lost!

Remember the 搜索引擎优化 tips from the previous section!

记住,url、标题和元描述应该包含最重要的关键字! You want to ensure that your product pages can be indexed so they can start ranking on Google; remember that you want to use the keywords that you know your customers are typing in. We recommend using the free Wordtracker tool to perform an analysis of different keywords and phrases.

Product page best practices

ecommerce optimization tips product page info

确保你的产品描述段落包含尽可能多的产品信息. Think of every question that your customer may have before purchasing it, and make sure that you answer them! Cover all important product specifications and usage information.

Take a look at this example from CustomMasksHouston.com, our website where we sell custom face masks. We make sure to cover what the masks are made out of, how to use them, and information on how to clean them.

ecommerce optimization tips product photos

Do not forget to add pictures! 显示图像的最佳实践是显示产品的所有方面和任何区域. 例如, 如果你在卖一个背包,那么展示它里面和口袋里的样子. The more your audience gets to see, the more you will pique their interest.

电子商务 for the Holidays: 电子商务 Optimization Quick Tips

Double-check and make sure that your customers can leave reviews! If your customers are leaving great reviews on your product, then the rest of the world needs to know so they can start buying too! Also make sure that you have social sharing enabled, 所以你的客户可以与世界分享他们的评论以及产品本身(这可以带来更多的销售)!).

Using WooCommerce? 看看 本指南 to learn how to enable reviews on your site. Also, check out the Super Socializer plugin to allow social sharing!

Getting Your Pricing On-Point! (Another extremely important 电子商务 optimization tip)

Make it easy for customers to compare products!

你不想让你的客户被大量的产品选择压垮,而不让他们能够清楚地比较他们. If your customers must have their products open in different windows and tabs, it will only make it harder for them to compare their options.

电子商务 for the Holidays: 电子商务 Optimization Quick Tips

而不是, 允许客户在一个页面内比较他们的所有选项,这样他们就可以并排阅读这些选项. In one window, customers should be able to read about each individual product’s pricing, 描述, 特性, and benefits all at once. This is not easy to do if customers are switching between windows and tabs!

WooCommerce users, you can do this easily with the YITH WooCommerce Compare plugin!

简单,容易发现行动号召(不只是电子商务优化,但营销优化!)

Using a clear, 简洁的行动号召不仅是电子商务优化技巧,也是任何营销相关的主要技巧! After encouraging your customers to take action, they need to be able to do it!

电子商务 for the Holidays: 电子商务 Optimization Quick Tips

Take a look at this example from the Fuel So Good Coffee Company. 请注意“添加到购物车”按钮是如何使用蓝色的,并且由于深色与白色的对比而非常吸引眼球.

Additionally, the wording “Add To Cart” is simple and straightforward. Do not create confusing call-to-action buttons that have tons of wording; be straightforward! Use phrases such as “Buy Now”, “Add to Cart” or “Order Now.”

Use tiered, or multi-level pricing

如果你销售的产品或服务有更多的功能或好处等级, then you will want to specify that upfront!

ecommerce optimization tips services page example

看看 this example from our services page. We list out each of our marketing packages in columns, specify the pricing, and then list out what is included in each package depending on their level. 如果你出售一种产品或服务,提供不同的东西,就像这样, make sure you list all of them out in a clean chart or list. 这又回到了10bet十博官网中文登陆之前所说的,让客户更容易比较产品,而不是在你的网站上到处跳转!

ecommerce optimization tip tiered pricing bulk purchasing

Similarly, you can use the tiered pricing method to do the opposite! 鼓励你的客户批量购买你的产品(如果适用的话),如果他们购买大量,降低单价. Take a look at this example from CustomMasksHouston.com; as customers buy larger quantities of masks they can expect to pay less per unit.

Live chats can help you increase sales quite a bit! (电子商务 optimization meets customer service)

即使你的产品页面应该能够回答每个客户的问题, 你总是会遇到一个客户,他可能有一个问题,但在你的网站上任何地方都没有回答.

根据 this article from Kissmetrics, being able to ask presales questions can result in a 38% conversion to a sale!

How do you answer a customer’s question quickly and easily? By connecting your customers to a live person using a live chat feature! 您应该始终在站点的右下角设置一个, 客户可以简单地点击并等待下一个可用的代表与他们交谈.

To reduce the workload on your customer service team, 可以考虑设置一个可以自动回答客户问题的聊天机器人! 在没有代理的情况下(比如在非工作时间),这是回答他们问题的好方法,但要记住,计算机化的机器人只能做这么多. Chatbots should not replace live customer service agents in any way!

Encourage buying with flash sales

A flash sale is the type of sale that encourages customers to buy right away before it’s too late; it is a sale that runs on an extremely limited amount of time and can be missed if you don’t act right away! 它们是制造紧迫感的好方法,可以逐渐灌输错过的恐惧, or FOMO for short.

How can you promote a flash sale on your site easily? Let’s take a look!

电子商务 for the Holidays: 电子商务 Optimization Quick Tips

This sample popup that was made with the Finale WordPress plugin 通过让客户知道销售的时间非常短来灌输一种紧迫感.

To encourage the customer to act, 一个倒计时计时器准确地显示了他们在销售结束前需要做多长时间,并有一个漂亮的“号召行动”按钮直接浏览其下方的产品. Finally, the tagline “Don’t miss out! It’s not here forever!这也增加了紧迫感,因为它警告客户,一旦交易结束,就永远结束了.

When advertising a flash sale, remember to showcase the items in this list:

  • Time remaining before the sale ends
  • 对于实体产品,显示存货减少的数量或销售的数量
  • Compare your price to a competitor’s
  • Call-to-action with an urgent caption
  • 紧急的署名,比如“在一切都太迟之前,现在就得到它”或“一旦它消失了,它就永远消失了。!”

当用户准备关闭他们的浏览器选项卡或关闭整个浏览器时,这些弹出窗口是否会出现 Exit-Intent Popup); it will give them one last chance to act before they leave your site forever. Remember, once a user clicks that back button you have lost a customer for good!

坦率地面对额外的成本或政策(电子商务优化符合诚实!)

No one 喜欢 nasty surprises! 如果你要向你的客户收取额外的费用,比如运费或其他相关费用, make sure you let them know right away. 事实上, this article from 3dcart states that the majority of shopping carts are abandoned due to shipping costs!

Whenever it is financially possible, consider offering free shipping. This will involve reviewing your pricing strategy, which could result in marking up a product’s price to include shipping costs. 但无论何时你必须收取额外的费用,如运输,礼品包装,处理等. make sure the customer knows about this ahead of time!

You can specify such additional charges on your product’s pages, 在你的客户服务部门或任何地方的前端,任何人都很难错过. Alternatively, 执行同样的策略,当广告免费赠品包括购买(运输, gift wrapping, 免费的礼物, 免费的附加组件, 等.) as this certainly can encourage more sales! 记住,在市场营销中最吸引人的词之一就是“免费”!

Showcase Security & 信任海豹

电子商务 for the Holidays: 电子商务 Optimization Quick Tips

你可能在你过去购物的几个网上商店里看到过这样的海豹. 这些安全封条通知客户,他们正在购物的网站是安全的,他们的个人信息(如地址), phone numbers, and credit card numbers) is safe from being compromised and stolen by hackers.

当然,简单地在您的网站上放置这些封条并不会自动地使您的网站安全. Before running any online store, 你需要有一个SSL证书(这不仅仅是一个电子商务优化技巧,而是所有在线商店的强制性要求!). An SSL certificate ensures that information transmitted to and from your website is handled securely; you should NEVER run an 电子商务 site without it (or any site for that matter, as Google also considers SSL certificates a ranking factor).

Your SSL provider should be able to provide you one of these seals; you can place them in areas such as the footer of your website or on checkout pages. When customers see this seal along with the padlock icon in their address bars, it instills a feeling of trust in them!

结论

Now that you have read about some quick 电子商务 optimization tips, 现在你已经准备好给你的顾客一个他们永远不会忘记的购物体验! 当你在你的网站上工作时,一定要记住把你的客户放在心上,并从他们的角度来看待它.

如果你在这些文章中需要帮助,10bet十博官网中文登陆会很乐意帮助你. Contact us today for a FREE consultation so you can start making your customers happy!